10 reasons to love the London 2012 logo
If you don’t love it already, here are 10 reasons why you should. [Link]
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Jun 6, 2007
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Mark and Nat, a married couple who are living in Kuwait. Both are designers, Mark works in advertising while Nat works in television. This blog is based in Kuwait.
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for some reason, the link is not clickable on the frontpage
Best line…
“Your kid COULD have done that, but she didn’t. Nor did she design the graphics standards manual that goes with it. So give it a rest. Or send us her resume.”
I don’t totally 100% hate the logo – I did initially but I’m starting to come around a bit. Some of the points they make in this list are good, but they’re too general. Just because the logo is “radical”, different, and the basis for a graphic system, doesn’t mean it’s great. I mean, their list essentially consists of the requirements for any good logo: not boring, reproducable, flexible, etc.
But my point for commenting – this is just taking the defence a bit too far:
“The two names that come to mind when we hear “british design” are two of our favorite designers of all time: Neville Brody and Peter Saville. Without being a direct knockoff, the 2012 logo is evocative of their work, the punk and new-wave movements, rave culture and everything we like about the United Kingdom.”
Oh come oooooon! No matter what artistic merits the logo may have, you can’t put it anywhere near the same league as Brody and Saville. I personally love Peter Saville. He is the man behiind some of the best album covers of the late 70’s, 80’s, and early 90’s – Joy Division, New Order, Suede, Pulp, etc. Comparing this logo to the British punk and new-wave movements, just because its got the colours and the jagged edges, is really a stretch. It just doesn’t carry the same provocative and dream-like quality of the art of that generation. These guys who wrote this list see it is being vintage British because they are American. I’m not British, but as a child of the new-wave generation I find their comparison insulting! Although he had some positive (quasi-diplomatic) things to say about the logo, even Saville himself said he found it cheesy.
Sorry for the long comment. Had to get that off my chest. :)
I like it .. it says K.
still looks oohhh sooo gayish =p
Loool! K!! hehehe
I think its pretty cool!!
i like the blue camel taking a shit.
That’s a nice defence. I like the “Your kid COULD have done it…” too – great put down.
F##cking DISGUSING….
One of worst logos I have EVER SEEN.
also known as PR. :)
NEWS
London 2012 logo footage withdrawn amid epilepsy fears
http://news.yahoo.com/s/nm/20070606/sp_nm/britain_olympics_logo_dc
i read that the animation of this logo is causing seizures on the logo website so the removed it , i guess it’s so ugly in can kill you
check it out yourself http://www.yahoo.com/s/598344
me no like
at all
Actually, i think is the worst logo ever… there are thousands of people out there that could have created an amazing logo and not even at a 1/4 of the cost… £400,000 – just doesnt seem right!!!
I found this interesting article on the logo. Some conservatives here say it is anti-semitic and pro muslim…
http://www.debbieschlussel.com/archives/2007/06/a_better_london.html#comments
lol i loved the fact that it cost 400,000 pounds sterling…..that is truly a bargain…
and its english or british or woteva. . . lol
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