http://www.debbieschlussel.com/archives/2007/06/a_better_london.html#comments

check it out yourself http://www.yahoo.com/s/598344

http://news.yahoo.com/s/nm/20070606/sp_nm/britain_olympics_logo_dc

One of worst logos I have EVER SEEN.

I think its pretty cool!!

But my point for commenting - this is just taking the defence a bit too far:

“The two names that come to mind when we hear “british design” are two of our favorite designers of all time: Neville Brody and Peter Saville. Without being a direct knockoff, the 2012 logo is evocative of their work, the punk and new-wave movements, rave culture and everything we like about the United Kingdom.”

Oh come oooooon! No matter what artistic merits the logo may have, you can’t put it anywhere near the same league as Brody and Saville. I personally love Peter Saville. He is the man behiind some of the best album covers of the late 70’s, 80’s, and early 90’s - Joy Division, New Order, Suede, Pulp, etc. Comparing this logo to the British punk and new-wave movements, just because its got the colours and the jagged edges, is really a stretch. It just doesn’t carry the same provocative and dream-like quality of the art of that generation. These guys who wrote this list see it is being vintage British because they are American. I’m not British, but as a child of the new-wave generation I find their comparison insulting! Although he had some positive (quasi-diplomatic) things to say about the logo, even Saville himself said he found it cheesy.

Sorry for the long comment. Had to get that off my chest. :)

“Your kid COULD have done that, but she didn’t. Nor did she design the graphics standards manual that goes with it. So give it a rest. Or send us her resume.”