The other day I mentioned a design agency called Landor and today I am gonna mention another great agency called Interbrand. Everyone knows that Leonardo Da Vinci painted the Mona Lisa, and Van Gogh painted the Starry Night, but very few people know which agency created the Vodafone logo, yet alone which designer was behind it. Designers are not as appreciated as painters although both are creatives. Creating a brand identity I believe is harder then creating a painting. When artists paint they paint for themselves. Their painting in the end will be purchased by 1 person who might be the only one likes the painting. On the other hand a designer creating a brand identity has a lot more pressure and a much much more difficult aim. When a designer creates a brand its not just for himself, its for everyone. It will be seen by thousands and millions of people and it will become part of peoples daily life. Brands are not locked up away in some museum where viewers trickle in one at a time to see it. Brands are let out into the wild where millions and millions of people will interact with it.

Interbrand have created identities for some of our favorite brands ranging from Imation, Nikon, and Lufthansa to British Airways, 3com and Lexmark. My favorite is Petro-Canada.

For some samples of logo’s they have designed click here
For the agencies website and portfolio click here