I just found out from Kuwaitism’s blog that the new 2012 Summer Olympics logo was just launched and I love it! Its extremely unique, comes in 4 colors and its funky! To read a lot more on the logo check the two following links:
London 2012
London, How do I Hate Thee? Let me Count the Ways, 1, 2… 2012
London 2012 – New Brand Launches
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Mark and Nat, a married couple who are living in Kuwait. Mark is a creative director at an ad agency while Nat runs her own design studio called Push+Pull.
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melikes the logo too only it doesnt really convey the meanin of the olympics. besides, most definitely not worth 400,000 pounds. fk tht. am sure i or even mark can come up with somethin better for half tht much. holllllaaaahhhhh :)
Big T, if that is all they paid, then it’s cheap. when it comes to branding, on first glance the price does not equate to the design. However, you need to look at the time, effort and expense that went into developing the brand, as well as the long-term value which the brand will eventually hold. I believe, for example that the recent rebranding of PWC as Agility cost more than $1 million, yet no-one disputes that the new identity will have many more times value to them eventually. I like the London logo too. Though it doesn’t immediately shout ‘Olympics’, it perfectly illustrates the youthful spirit of London 2012. Hopefully they won’t come up with a crappy mascot to spoil it…
true tht. respect to the yo_ghurt :)
The writing suits Greek style, and its Olympic! Whatta good match :-P
The colors are too funky! Over all its ok I guess
Read all about how it came to be…
http://news.bbc.co.uk/2/hi/uk_news/magazine/6719805.stm
its so….80′s!
Honestly, I don’t like the logo! This may be implimented better in different media but Wolff Olins surprisingly disappointed me this time, sadly:(
Thats a really cool design! I wish they put that much thought into designing things in Kuwait!
it’s disgusting
i was reading in this tube newspaper that people in London hate it and there is a huge campaign to change the logo. Apparently no one likes it here!
sorry here is the link http://www.metro.co.uk/news/article.html?in_article_id=51744&in_page_id=34
it kinda looks like a camel facing the left, taking a really bad shit and shaking. oh and 80′s punky brewster.
I think its meaningless and in 2012 will probably be out of fashion. I could barely see the 2012 written which I am sure is deliberate and is supposed to resemble a dancing man? Anyhow I dont see how kids or seniors will relate to it or even know what it is. Too narrow target audience.
It looks like a blowjob action to me!
MIGHT be good (sayin this since there r people who are into the advert n designin business who actually think this is cool)
but definitely not worth the olympics.. no way.. its too.. too dont know.. i personally think its rather childish. n the 2012.. hell does take some effort to make that out. probably i need glasses, but since there r others who said the same thing too, perhaps it wouldve been betta if they jus put in a lil more thought into makin the logo.
sooooo gayishh…
[...] a while for the supporters to emerge and I’m starting to see supporting signs here, here and here signs that this identity will gain traction. I said yesterday that dissatisfaction and resentment [...]
[...] a while for the supporters to emerge and I’m starting to see supporting signs here, here and here signs that this identity will gain traction. I said yesterday that dissatisfaction and resentment [...]
F*ckin Horrible. That is one of the shittest logos I have ever seen…..
400K? I wouldn’t pay 4 kd for that shit.
I didn’t get it, not a good sign.
[...] “مارك” الى موضوع شعار أولمبياد لندن وفيم يبدو أنه معجب [...]
it triggers seizures for those with epilepsy http://news.bbc.co.uk/2/hi/uk_news/england/london/6724245.stm
What about Nationalism? I think most people have been forgetting about that. Read this, http://www.jimmyco.com/display.php?codename=London2012
http://img236.imageshack.us/img236/7533/zionro8.jpg
Very strange logo this :S
[...] the color combinations of the 90’s were just completely messed up but in a good way, like the London 2012 Olympics logo. Anyway Vanilla Ice is still alive and looks like he is still cool as ice. [Link] Print [...]