My favorite advertising campaign this year and best of all, it was produced in our region.
Advertising Agency: Promoseven, Dubai, UAE
Creative Director / Copywriter: Ali Ali
Art Director: George Azmy
Illustrator/3D: Furia
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Mark and Nat, a married couple who are living in Kuwait. Both are designers, Mark works in advertising while Nat works in television. This blog is based in Kuwait.
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I didn’t even see the frog, the squid or the rat…..
I only saw a Hippo, a Whale and an Elephant…. is that the point?
You need to view the larger sizes. Store the impossible so its a frog thats eaten a hippo, a squid thats swallowed a whale and a mouse that swallowed an elephant.
very clever, but small pictures wont get you to the point!
Well… the advertisement is crap, because after looking at the pics.. i still can’t understand what they are selling!!
Brilliant! I really love it and love the idea that it was done in the region.
Kinda forced….they are telling consumers storing in devices (nowadays) is without boundaries…perhaps seamless. But, I do not like the actual concept. Although, the artwork and imagery is brilliant.
4/10 on the idea (dunno whats the technical term in advertising–help Marky?)
6/10 on innovation
9/10 on the artwork
My bad- I just ’saw’ the animals within (the bigger picture :P)
The idea goes up to 8/10….sorry! and because it was done in the middle east where good advertising is still at its infancy..ill give another point
9/10 for me! Good job Promoseven!
i like it.. its creative straight to the point..
good to know there is stll hope for good advertising here;p..
wow
Mark,
How on earth did you come up with frog / squid / rat? The animals here are a hippo, whale and elephant.
H
Haha oops.. ok just saw them.
H