Xerox rebrands, becomes Racer X
Xerox launched a new identity and I really don’t like it, the sphere with the web 2.0 glossy effect is never going to be a classic. The only thing I like about the logo is that it reminds me of Racer X (picture below) from the cartoon Speed Racer. [Link]
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Jan 8, 2008
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11 Comments, add your own...
1. Crocko Rock | January 8th, 2008 at 11:27 pm
Nice!….Sleek, sharp and pretty interesting. Certainly a lot better than a lot of the recent junk we’ve seen.
8 / 10
2. K.theKuwaiti | January 8th, 2008 at 11:43 pm
Thanks K.
Anytime Mark.
3. Mark | January 8th, 2008 at 11:54 pm
K I already knew about the rebranding from yesterday, it was posted on advertising/design goodness. You’re too slow!
http://www.frederiksamuel.com/blog/2008/01/xerox-rebranding.html
4. suspic | January 9th, 2008 at 12:48 am
I always liked that cartoon, the main character was kind of fruity though with the scarf and puppy eyes.
5. Z District | January 9th, 2008 at 1:26 am
Racer X was fucking cool!!!
6. Fouad Masoud | January 9th, 2008 at 10:08 am
i think they should lose the sphere, the logo type looks good on its own
7. Fashionista | January 9th, 2008 at 12:09 pm
actually it looks like a ball covered with white strings
8. Jauhari | January 9th, 2008 at 1:37 pm
New Logo More Powerful and Web 2.0 ;)
9. yo_ghurt | January 9th, 2008 at 3:06 pm
Some cartoons and comics are not made to be live-action movies. I cannot imagine that Speed Racer will work without a certain something being ‘lost in translation’. My other favourite, apart from Tintin and Asterix comics, is Samurai Jack on TCN. None of these have worked/would work in live action.
10. Holla | January 9th, 2008 at 3:25 pm
Unfortunately no one can be told what web 2.0 is, you have to see it for yourself…
11. ekh | January 10th, 2008 at 1:02 am
xbox 360 anyone?
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