Comments on: Baskin Robbins

By: nic

nic — Wed, 14 Oct 2009 13:22:08 +0000

hey guys The new logo is heaps better that the old one (that is way out dated) I have work in a few stores now. It is fun and trendy and an awesome place to work. (so much so we are looking at buying one )

By: Leonard

Leonard — Wed, 22 Apr 2009 18:34:00 +0000

Might not be the right forum, but with all the money they’ve invested in the brilliant new logo, they’ve abandoned things like flavor and quality, probably at the behest of cost-cutting squeezes by their new masters – private equity firms Carlyle and Bain. While I like what private equity does for business, in BR’s case they have hurt the franchise. We’ve been to several locations over the past year and we see visibly smaller servings now and rampant freezer burn. Along with an utter lack of taste, my ice cream last night even had ice crystals! It’s a shame, really. A logo can’t save a company.

By: Rene

Rene — Thu, 31 Jul 2008 07:39:58 +0000

“Billy” was not hurt in any way & actually had a great time filming this. It’s his favorite commercial.

By: Keith

Keith — Mon, 23 Jun 2008 14:42:58 +0000

I have to agree with Alan. I’ve been in advertising for 14 years and BR’s commercial showing the father blasting the son with a powerful waterhose is too much. Although surely it is merely acting and there were things in place on set to ensure the child actor’s safety, it still looks like child endangerment. Not a great ad…how did it get air time?

By: alan gustafson

alan gustafson — Tue, 27 May 2008 23:01:45 +0000

I just watched your latest commercial that shows a father shooting his son with a water hose . I seems to be stronger than a regular water hose. I think this is terrible advertising and my wife was very disgusted seeing it. Having been in the advertising business for for thirty years , I have never seen anything like this. If this is to get kids to go to B & R , I seriously doubt it. How this ad was approved by corporate , I do not know.

By: Gary

Gary — Fri, 19 Oct 2007 00:51:46 +0000

Hi all -
As a corporate employee of Baskin Robbins, I was interested in the comments about our new logo. I can tell you that the motivation to contemporize the look is to better compete in the market against the onslaught of new competition as well as to stay current for all generations. Foodservice companies typically refresh their look every 7 years. BR is going on 15 years since the last update!
For those of you who don’t like the new look, I hope you’ll see that the same great flavors and treats that you have come to love are still there along with some great new menu items.
AND here’s a little insight – stay tuned for something REALLY big from BR coming in April, 2008 – YOU WILL BE BLOWN AWAY!
Regards,
Gary Pahl
Business Development Manager
Baskin Robbins,Inc

By: BR

BR — Sat, 30 Jun 2007 07:04:21 +0000

I think the Logo is FUN for The new generation yeah older People are gonna b upset with the new look because they grew up with the old but I think Its time for a Change The New logo will also help the friendly Competition with Coldstone…

By: Jo Baum

Jo Baum — Mon, 21 May 2007 18:39:30 +0000

Irritating. Looks like a roller coaster. Where is corporate common sense?

By: Jaime & Scott

Jaime & Scott — Sat, 29 Jul 2006 00:28:28 +0000

This logo made me confused first, sad that it had changed second, and thirdly mad at the people who decided to go this way. It looks so cheesy, inappropriate for the type of business it is, the font Variex, has sharp angles and edges which definitely do not say comfort or welcoming. Its a sad day for designers, and worse for the people who love Baskin Robbins. I went in and I felt like I was at the 99 cent store, very cheap and cheesy… : (

By: And Far Away » Blog Archive » Baskin Robbins Rebranding: Yay or Nay?

And Far Away » Blog Archive » Baskin Robbins Rebranding: Yay or Nay? — Tue, 11 Jul 2006 16:55:01 +0000

[...] I was surprised to see today on 2:48 AM that Baskin Robbins have rebranded. We don’t have a Baskin Robbins in Amman, but I seriously miss that stuff(especially their cookie dough icecream). [...]

By: Mark

Mark — Sun, 09 Apr 2006 07:51:41 +0000

I have seen the logo only in one place only in marina

By: browser

browser — Sun, 09 Apr 2006 07:50:23 +0000

are they allowed to do that? first off i agree too the original is just the original, looks better! but here in canada all the signs are still the same, are they changing it all over kuwait or just that one in marina?!
nooo clue why this sparked my interest! lol