Comparing food products with their package photos

A German company took 100 food products and compared the photo on the box with how the food really looked like. Here is a link to the results. [Link]
via BoingBoing
Mar 26, 2008

A German company took 100 food products and compared the photo on the box with how the food really looked like. Here is a link to the results. [Link]
via BoingBoing
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Mark and Nat, a married Lebanese couple who are living in Kuwait. Both are creatives, Mark works in Advertising while Nat in TV.
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7 Comments, add your own...
1. Amjad | March 26th, 2008 at 9:20 pm
people should be realistic and stop thinking that the food they get will be exactly like how it looks in the ad.
a friend of mine who works at McDonald’s tells me that sometimes he has customers coming to him complaining that the sandwich in reality doesn’t look like the ad, lol.
2. za3tar | March 26th, 2008 at 9:29 pm
You should check out this site: http://www.thewvsr.com/adsvsreality.htm .
They compare fast food products in reality and the way they’re portrayed in advertisements.
3. Ayshay | March 26th, 2008 at 10:04 pm
^^ I think the advertisments should be realsitic, not the people’s expectations. I mean some of these aren’t even close..
4. gilly | March 26th, 2008 at 10:10 pm
Germans have funky food thats for sure :P
Theres alot of skimping on the cream fillings of the pastry stuff…And ufff the colour difference just makes you want to puke sometimes…
5. MYK | March 27th, 2008 at 12:00 am
The best curry in the world :P
6. boilermaker | March 27th, 2008 at 9:05 am
The link was blocked by KEMS. I couldn’t access the website from work. :(
7. STING | March 28th, 2008 at 12:58 pm
it is blocked
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