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	<title>Comments on: Pepsi revamp is official</title>
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	<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/</link>
	<description>A blog by Mark and Nat, a married couple who are living in Kuwait. Mark works in Advertising while Nat works in TV.</description>
	<lastBuildDate>Sun, 22 Nov 2009 09:36:46 -0600</lastBuildDate>
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		<title>By: Fareed Aljawhari</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-450729</link>
		<dc:creator>Fareed Aljawhari</dc:creator>
		<pubDate>Sat, 22 Nov 2008 04:04:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-450729</guid>
		<description>This kind of products should not dress like simple, it should represent the age category, at the same time I can&#039;t see any unique point of difference, and the identity looks so dynamic, which is wrong with this size of brand 
And i understand what they mean by the white space or (smile), it is the amount of sugar, that would lead to loss of focus.
In terms of gaining competitive advantage they should extend the targeted categories, instead of losing funds as a replacement cost, anyway i still prefer the previous look!.</description>
		<content:encoded><![CDATA[<p>This kind of products should not dress like simple, it should represent the age category, at the same time I can&#8217;t see any unique point of difference, and the identity looks so dynamic, which is wrong with this size of brand<br />
And i understand what they mean by the white space or (smile), it is the amount of sugar, that would lead to loss of focus.<br />
In terms of gaining competitive advantage they should extend the targeted categories, instead of losing funds as a replacement cost, anyway i still prefer the previous look!.</p>
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		<title>By: Hamad</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449997</link>
		<dc:creator>Hamad</dc:creator>
		<pubDate>Mon, 10 Nov 2008 12:57:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449997</guid>
		<description>Really liking the new design.  Looks more modern yet still having its unique sense of color and logo. Pepsi!</description>
		<content:encoded><![CDATA[<p>Really liking the new design.  Looks more modern yet still having its unique sense of color and logo. Pepsi!</p>
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		<title>By: Yousef Alshallal</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449754</link>
		<dc:creator>Yousef Alshallal</dc:creator>
		<pubDate>Thu, 06 Nov 2008 15:32:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449754</guid>
		<description>Sorry guys,
I think the design is looks fast.,., dunno why,,</description>
		<content:encoded><![CDATA[<p>Sorry guys,<br />
I think the design is looks fast.,., dunno why,,</p>
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		<title>By: Mohi</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449592</link>
		<dc:creator>Mohi</dc:creator>
		<pubDate>Tue, 04 Nov 2008 10:19:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449592</guid>
		<description>The fact that Pepsi needs to always change its look is the typical sign of the losing brand. Coke never needs to change things up cause they are by far the leader in this category. Pepsi keeps coming up with gimmicks and hiring celebs for their ads, while coke uses only brand essence and wins always. (not counting the ads in the Arab world with celebs which usually suck anyway)
Oh and in terms of taste pepsi cant ever dream of competing.</description>
		<content:encoded><![CDATA[<p>The fact that Pepsi needs to always change its look is the typical sign of the losing brand. Coke never needs to change things up cause they are by far the leader in this category. Pepsi keeps coming up with gimmicks and hiring celebs for their ads, while coke uses only brand essence and wins always. (not counting the ads in the Arab world with celebs which usually suck anyway)<br />
Oh and in terms of taste pepsi cant ever dream of competing.</p>
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		<title>By: Latifa</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449412</link>
		<dc:creator>Latifa</dc:creator>
		<pubDate>Sat, 01 Nov 2008 16:23:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449412</guid>
		<description>Loved it! 
And yeah Khaled, it is similar to Rotana&#039;s logo :)</description>
		<content:encoded><![CDATA[<p>Loved it!<br />
And yeah Khaled, it is similar to Rotana&#8217;s logo :)</p>
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		<title>By: mba</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449406</link>
		<dc:creator>mba</dc:creator>
		<pubDate>Sat, 01 Nov 2008 08:30:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449406</guid>
		<description>The video is better than taste of Pepsi in q8 at least :)
Does any one knows why Pepsi and Coca-cola taste really worse than outside q8?</description>
		<content:encoded><![CDATA[<p>The video is better than taste of Pepsi in q8 at least :)<br />
Does any one knows why Pepsi and Coca-cola taste really worse than outside q8?</p>
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		<title>By: Adrenallin</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449402</link>
		<dc:creator>Adrenallin</dc:creator>
		<pubDate>Sat, 01 Nov 2008 00:38:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449402</guid>
		<description>Always loved Pepsi... the new look is brilliant. Great WORK Pepsi.</description>
		<content:encoded><![CDATA[<p>Always loved Pepsi&#8230; the new look is brilliant. Great WORK Pepsi.</p>
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		<title>By: Khaled</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449363</link>
		<dc:creator>Khaled</dc:creator>
		<pubDate>Fri, 31 Oct 2008 05:35:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449363</guid>
		<description>somehow reminds me of Rotana&#039;s logo ;)

and I&#039;m a Coke guy :p</description>
		<content:encoded><![CDATA[<p>somehow reminds me of Rotana&#8217;s logo ;)</p>
<p>and I&#8217;m a Coke guy :p</p>
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		<title>By: Randy</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449356</link>
		<dc:creator>Randy</dc:creator>
		<pubDate>Thu, 30 Oct 2008 20:58:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449356</guid>
		<description>Patrick:

Again, it&#039;s just my opinion.  Get over it.</description>
		<content:encoded><![CDATA[<p>Patrick:</p>
<p>Again, it&#8217;s just my opinion.  Get over it.</p>
]]></content:encoded>
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		<title>By: [He]speaks</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449344</link>
		<dc:creator>[He]speaks</dc:creator>
		<pubDate>Thu, 30 Oct 2008 17:47:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449344</guid>
		<description>Niiiiiiiiiiiice ... i like</description>
		<content:encoded><![CDATA[<p>Niiiiiiiiiiiice &#8230; i like</p>
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		<title>By: BoOmBaStiC</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449339</link>
		<dc:creator>BoOmBaStiC</dc:creator>
		<pubDate>Thu, 30 Oct 2008 15:53:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449339</guid>
		<description>this the limit edition from THAI =)

http://img248.imageshack.us/img248/57/img1701st2.jpg

http://img160.imageshack.us/img160/416/img1702sm1.jpg</description>
		<content:encoded><![CDATA[<p>this the limit edition from THAI =)</p>
<p><a href="http://img248.imageshack.us/img248/57/img1701st2.jpg" rel="nofollow">http://img248.imageshack.us/img248/57/img1701st2.jpg</a></p>
<p><a href="http://img160.imageshack.us/img160/416/img1702sm1.jpg" rel="nofollow">http://img160.imageshack.us/img160/416/img1702sm1.jpg</a></p>
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	<item>
		<title>By: george</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449333</link>
		<dc:creator>george</dc:creator>
		<pubDate>Thu, 30 Oct 2008 14:34:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449333</guid>
		<description>Coke...we&#039;re waiting for your reply!</description>
		<content:encoded><![CDATA[<p>Coke&#8230;we&#8217;re waiting for your reply!</p>
]]></content:encoded>
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		<title>By: Patrick</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449331</link>
		<dc:creator>Patrick</dc:creator>
		<pubDate>Thu, 30 Oct 2008 14:00:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449331</guid>
		<description>Randy:

Again, Its just Pepsi. Get over it.</description>
		<content:encoded><![CDATA[<p>Randy:</p>
<p>Again, Its just Pepsi. Get over it.</p>
]]></content:encoded>
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		<title>By: Ansam</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449322</link>
		<dc:creator>Ansam</dc:creator>
		<pubDate>Thu, 30 Oct 2008 12:54:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449322</guid>
		<description>I like how they made the white separating line thinner in the diet one!</description>
		<content:encoded><![CDATA[<p>I like how they made the white separating line thinner in the diet one!</p>
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		<title>By: Mark</title>
		<link>http://www.248am.com/mark/food/pepsi-revamp-is-official/#comment-449314</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Thu, 30 Oct 2008 11:19:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.248am.com/?p=5644#comment-449314</guid>
		<description>Does anyone really not like Pepsi but like Coke or like Coke but not pepsi? Usually people prefer one over the other but wouldn&#039;t mind drinking either. If thats the case something as superficial as a new look could tilt the scale towards the other brand.

Its kinda like cigarettes. Whenever a new cool looking pack gets released people tend to buy it and smoke it. When they get bored they either go back to their previous brand/pack or some might continue with the same pack.</description>
		<content:encoded><![CDATA[<p>Does anyone really not like Pepsi but like Coke or like Coke but not pepsi? Usually people prefer one over the other but wouldn&#8217;t mind drinking either. If thats the case something as superficial as a new look could tilt the scale towards the other brand.</p>
<p>Its kinda like cigarettes. Whenever a new cool looking pack gets released people tend to buy it and smoke it. When they get bored they either go back to their previous brand/pack or some might continue with the same pack.</p>
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