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15 comments, add your own...

1. Realist says:

   November 12, 2008 at 4:11 pm

   It’s like Muji, which literally means no brand. It seems the Japanese are obssessed with non brands……….unlike Kuwait.
2. Realist says:

   November 12, 2008 at 4:12 pm

   http://aht.seriouseats.com/archives/2008/11/dear-aht-quarter-pounder-mcdonalds-nobrand-burger-japanese-joint.html

   This is where it was posted.
3. Mark says:

   November 12, 2008 at 4:15 pm

   the link i have is dated november 5th yours is 11th so yours couldnt have come before.
4. holla says:

   November 12, 2008 at 4:45 pm

   i wish the whole world was like this.
5. B says:

   November 12, 2008 at 4:50 pm

   Whoa .. I really like this design!
6. SanDMaN says:

   November 12, 2008 at 5:09 pm

   wow no visual pollution…. if only all mcdonald’s stores would be that visually appealing….maybe i’d actually start eating there.
7. Patrick says:

   November 12, 2008 at 6:58 pm

   great minimalistic design. Someone should start a fast food chain like that.
8. HeartBeat says:

   November 12, 2008 at 7:55 pm

   junk food is junk food no matter what you wrap it with !
9. vinz-q8 says:

   November 12, 2008 at 8:08 pm

   did McDonalds move their logo “M” ???
   or was it not there in the snap?
10. Holla says:

    November 12, 2008 at 9:15 pm

    that’s the whole point vinz LMAO
11. M6 says:

    November 12, 2008 at 10:01 pm

    viniz-q8, the logo wasn’t in the snap.
12. Marzouq says:

    November 12, 2008 at 11:38 pm

    That is pretty cool! I think they should go with something like that!
13. Realist says:

    November 13, 2008 at 12:38 am

    I was talking about the Muji / No Branding post.
14. rashisha says:

    November 13, 2008 at 12:38 pm

    Thats Amazing!!!
15. dmankw says:

    November 14, 2008 at 12:20 am

    But why are you guys talking about MC Donalds, they talk about Quarter Pounder as a brand….