A good idea
Yesterday a reader emailed me telling me that the Electrozan branch in Salmiya got shut down by the ministry. So I emailed my Electrozan contact to find out what happened and it turned out to be a license issue. Now the cool thing is that today they put up stickers on the door which you can see above.
The first message apologizes to the customers for being closed and explains why. The second message tells customers that if they take a picture of the door with the message on it and show it to any employee at another one of their branches they get a 5% discount.
I thought that was pretty cool since usually when shops get closed by the ministry no one knows why and rumors get spread. In this case they actually tell everyone why and offer a nice little discount in return.
And the fact will still remains they haven’t got a license .. will that convince me to believe what will come after ? Big NO .
Credibility aside, I like the way it was handled in terms of usage of words, presentation, and incentive to customers. Way better than hand written, mistranslated and obscure notes being used for justification.
Cool unique idea. I believe it. Actually, I think they r kinda respect thier customers.
*Saves picture to HD and photoshops it to look different*
Thanks bro.
alots of big companies in kuwait lack of good customer service. i give 5 stars to Electrozan and their prices are also good.
Thats damn good marketing! They lost revenue but a smart way to win over customers!
Now I could save the picture and get a 5% discount without going to salmiya
Amazing work, Thumbs up Gilbert.
I hope all the shops in kuwait that have branches get shut down by the ministry.
creative! :)
dear lofat: you might wanna take that as a lesson.
excellent way of dealing with that! i applaud them
any idea who is behind this idea? foxy and creative idea :) thumbs up…
What is the reason for closure anyway? Calling branded phones unbranded?
Fantastic ! If this is how much Electrozan cares about its customers, i am going to be a convert to their stores
Well done !
Kudos to the creative heads at Electrozan & their Ad agency!
very original :)
Now that’s another violation!!! they should get approval from the ministry to announce any discounts in store!! Hope they won’t get caught ;P
I THINK this will higher their customers rank excellent Customer Service