Brand Sluts

Brand Sluts means an obsession with consumerism but adapted and popularized by Marian Salzman in 2005 as a way to define consumers who flit from one brand to the next with no sense of fidelity to any one of them. While the connotation is negative, brand sluts are, in fact, savvy consumers.

Here are more “now” phrases. [Link]


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10 comments, add your own...


  1. rampurple says:

    I thought the word was Brand Whore

  2. moocherx says:

    please no Rampurple. That would then make me a slut AND a whore.

  3. nibaq says:

    I used to call you a Brand Whore before 2005.

  4. Mark says:

    brand whore is not the same as brand slut.

    brand whore
    Someone who buys and prominently displays name brand products (or products that feature large corporate logos) under the belief that such loyalty to a label or corporation is a chachet and brings prestige to their otherwise lack of taste, regardless of the actual quality or value of the products.

  5. moocherx says:

    shit… i better go and take the ‘pajero’ badge off the back of my car immediately.

  6. Carlsb3rg says:

    yeah brand whores are 90% of the female kuwaiti population.

  7. Sunny says:

    The word “Blog Sluts” was missing from the list

  8. arabianfox says:

    HAHAHA @ mooch.

    who on earth comes up with these dumb “now” phrases…

  9. Mark says:

    My favorite is DINK

    DINK = Dual Income, No Kids.

  10. rampurple says:

    ah… and some people say you don’t learn anything from blogs.

    Brand whore
    Brand Sluts
    DINK

    Why don’t you have word of the day, or phrase of the days. R rated sesame street?


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