Bvlgari and Zain
What do they have in common? Well yesterday I was sitting with the creative director of FutureBrand who designed the Zain identity and it turns he also designed the Bvlgari logo. Now that’s pretty cool.
Update: FutureBrand are one of the leading branding agencies in the world, I think they are in the top 3 or top 5.
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Mar 5, 2008
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29 Comments, add your own...
1. dude | March 5th, 2008 at 12:33 pm
And?????????????????????????
2. rambo | March 5th, 2008 at 12:36 pm
I can’t see what is cool about it
3. note | March 5th, 2008 at 12:51 pm
I got instantly reminded of this :
http://www.schizophrenia.org/cat.jpg
4. 3azeez | March 5th, 2008 at 12:53 pm
except the bvlgari logo is so cool, and zain’s logo is so eww.
btw are u sure its the same person? or is it just the same name? cuz there is a guy called Valentino who designs the hala feb theaters and he think himself an international famous designer… but he’s really not the true Valentino designer!
5. SAM540 | March 5th, 2008 at 1:48 pm
I agree the Zain Logo is very very very ugly.
The colors are soooo crappy!
6. Ansam | March 5th, 2008 at 3:14 pm
yeah he did not do well with the ZAIN logo! Should he have used different colors at least!
7. Ahmad | March 5th, 2008 at 3:58 pm
I don’t see what’s the connection between the Bulgari and Zain logos!!!
8. Nadia | March 5th, 2008 at 4:02 pm
I think zain’s logo is a definite improvement! It looks fine and they are definetly trying their best to please you in anyway they can! Please try to be supportive!
9. kwt23 | March 5th, 2008 at 4:34 pm
i have a feeling that the creator of the ZAIN logo is the same dude that did the CINESCAPE logo. (same colors, effect and “space-like” look)!
10. Mark | March 5th, 2008 at 5:20 pm
Cinescape logo was done in Dubai by a different branding agency.
11. Talal | March 5th, 2008 at 5:28 pm
Am I the only one who actually likes the Zain logo?
12. Mark | March 5th, 2008 at 5:31 pm
I didn’t like the Zain logo at first but then it grew on me.
13. Ruby Redux | March 5th, 2008 at 6:24 pm
Wow. That person is goood at it.
14. crocko rock | March 5th, 2008 at 7:12 pm
Zain is probably the ugliest, crappiest Logo design ever made.
Bulgari logo is cool and chic.
15. Tan Go | March 5th, 2008 at 8:06 pm
i think one has to look at the whole Zain campaignein order to appreciate the efforts done,, and there is some PINK at the end of the Zain Ads on TV.. One also has to measure how good the Zain campaign is by how fast you forgot the MTC Logo!
16. crocko rock | March 5th, 2008 at 8:33 pm
Tan Go, I still call it MTC….
17. blasha | March 5th, 2008 at 8:47 pm
zain = we3, yuck, ewwwwwwwwwww
18. jaja | March 6th, 2008 at 2:17 am
and the fact that you rejected my comment proves my point.
19. A.f | March 6th, 2008 at 3:40 am
Everytime i look at zain logo i feel like the 80’s is back, or disco era. The negetive thing about the logo is its very retro. Alot of people expected something more modern.
20. Mark | March 6th, 2008 at 8:48 am
jaja I no longer have time for childish immature remarks like yours and I have already said this before.
21. Musa'ad Haider | March 6th, 2008 at 10:53 pm
All I could see was that the width of BVLGARI logo is somewhat equal to height of ZAIN logo. So maybe he uses same aspect ratio (original or inverse) in his logos. The ZAIN logo has golden ratio as far as I can tell.
What do they have in common? Pls tell us!
22. Mark | March 6th, 2008 at 11:04 pm
dude the fact that they are designed by the same person is the thing in common!
23. Damon Dash | March 7th, 2008 at 3:24 am
actually i think it’s sad more than cool that zain got riped off by that logo compared to BVLGARI , i’m sure it even cost more too… what a rip off…
24. Hussein | March 16th, 2008 at 10:42 pm
Impossible, am really chocked, Bvlgariis so simple and applicable with good typography,
But Zain is immature and silly I hate the new Zain branding, its make me sick.
25. Nasser | December 22nd, 2008 at 10:06 am
Does anyone understand the term “Logo philosophy” ?
I hope you guys go through the Zain logo philosophy to see what it represents then give your comments!
I see that the logo fits what it represents! Go Go Zain :)
26. Hussein | December 22nd, 2008 at 3:50 pm
Logo philosophy!!!
what is this??? what i know is Brand or Strategy, Brand positioning Design System.
But Logo philosophy; this is new since… or what???
Go Go Home 7abibi…
27. Emmanuel Obafemi (SGC Nigeria) | January 19th, 2009 at 12:49 am
Well, as a Senior Brand Consultant at SGC Nigeria, I think that these logos have nothing in common. However, there are a few kudos to the design articulated by their colors with respect to their purpose.
The ZAIN logo is quite unique for a telecoms corporation, and it really has power and expression, but it is too timid in the youthful perspective. BVGALRI on the other hand has a sense of style and maturity good for fashion, luxury, and strong personalities that people would literally die for. But, in all – the designers are probably deeply intuitive, and thus have come up with designs that thrill their own personal brand experience.
28. Nida | January 22nd, 2009 at 10:55 am
looks like people don’t read the whole post :P
29. Hussein | January 22nd, 2009 at 12:10 pm
No they read the whole post,
But because most people hate Zain logo and the whole brand.
It’s visually limited and consumed; and soon they will discover that it restricting them in a very narrow creativity area.
And then I think they will reconsider the whole branding solution.
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