By the way, the colors are nice, but the towers on the tail suck especially when they added their own logo above, I would have preferred their logo magnified and covering the whole tail because we all know that the logo itself is also the Kuwait’s symbol (the boom’s sails probably suggested from F. Alghanim Logo)

In any case the launch campaign is meant to introduce the airline to Kuwaiti people and position it.

Kuwait Airways true was a Kuwaiti achievement but we’re talking ages ago here.

Jazeera Airways is also an incredible airline which I personally use very often.

But, Wataniya Airways on the other hand is everything Kuwait Airways should have been today but isn’t. It’s an airline thats supposed to inject pride into the Kuwaiti people and thats why everything about Wataniya Airways goes around doing that starting with the name “Wataniya” to their symbol the “Kuwait Towers” to their launch campaign “Kuwaiti achievements”.

Yes the Kuwait Towers is abused but thats because it represents Kuwait the same way the Eiffel Tower represents France and the Statue of Liberty represents the US.

I hope my explanation makes things clearer, this airline is a good thing for Kuwait and personally when I found out about the airline I was like “finally!”.

Even though I am not a Kuwaiti, I’ve lived all my life in Kuwait and my mum was a flight attendant on Kuwait Airways back in the early 70’s
http://www.248am.com/mark/interesting/kuwait-airways-vintage-photos/
so for me it was very frustrating to see how Kuwait Airways was so ahead of everything else in the Gulf back in the day and to see it now behind everything else. I understood why UAE had a better airline than us but I couldn’t accept the fact that Qatar and Bahrain also had better airlines than us. This is why I was excited to pitch for this account and this is why I work on this account with a lot of passion.

To tell you the truth looking at it now I am actually a very lucky guy because my clients are NBK, Zain and Wataniya Airways. I actually wake up every morning to come in and work with my favorite Kuwaiti brands. You can’t get better than that, actually you can if you add KDD into the mix but maybe I should set that as a future objective. I should also get Shani, Sunkist and Kids ‘R’ Us as clients lol

The MEA proudly displays the Cedar on the tail true but the plane looks like shit and I hate the MEA logo. If you click the link below
http://248am.com/forum/viewtopic.php?f=1&t=6018
you can see that the reason I don’t like the new MEA logo or plane is because I love their older one.

And yes it is a matter of taste.

But then again the main brief from the so not smart client missed the core selling point and stand which should be their objective since the logo is what will reside in the consumers head!

the whole campaign in general missed the point, what does national achievements identity or historical events got anything to do with airline business, not to mention whether we like it or not we have Kuwait Airways which is Kuwait 1st national achievement and then the 1st private novelty goes to Jazeera! so what’s so national and original about this airlines, the air hostesses are Kuwaitis and they comply with the “takweet”?. Is that all what Wataniya airways stand for, but so does Salmiya coop! So what’s the difference?
Till today, their communications have failed to connect its point of distinction and benefits to the clients, rather it was a nice awareness campaign providing the consumer with a free fact sheet about Kuwait, which honestly was beneficial and interesting to know. they should have saved it for national and liberation day, would make more sense.

Another failure of the advertising industry in this country.

Can you say other than that since they are your clients Mark?

The MEA is also proudly displaying their Lebanese Flag and the Ceder is proudly standing up and I think it is wonderful.

Its a matter of taste and a bit of compliments.