The Amazon Redesign

Amazon supposedly redesigned but I have been refreshing my browser for a while now and I still can’t see it. I did manage to find a screenshot of the new design on the page where they talk about their makeover. [Link]
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Sep 10, 2007


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9 Comments, add your own...
1. steve_leb | September 10th, 2007 at 6:25 pm
thats weird.. i have been seeing it from morning on my safari.. empty your cache.. i’m sure you did this already..!!
2. Laialy_q8 | September 10th, 2007 at 7:13 pm
i don’t see a change yet either
3. Stafa | September 10th, 2007 at 7:52 pm
the new design was set on my account for like a day or two then it got back to the old template…
4. Patrick | September 10th, 2007 at 7:58 pm
i’ve been seeing it for about 3 or 4 days.
5. Searchquant | September 10th, 2007 at 9:25 pm
I believe it’s a test, so it’s only showing on some computers.
6. Mark | September 10th, 2007 at 9:28 pm
yeah i think thats the case cuz its showing up as the new design on my desktop but old design on my laptop. has nothing to do with the cache, its just random.
8. dogbertq8 | September 12th, 2007 at 2:15 pm
It’s in A/B testing meaning that some people will see it and some won’t. Amazon will track user behavior on each of the 2 designs and once the results are in, we will tweak the site based on what people liked the most.
(I work for Amazon)
9. Searchquant | September 21st, 2007 at 7:17 pm
Dogbertq8,
When do you think the A/B testing will be finished and the ‘winner’ gone into full production? I can’t wait!
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