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1. 1. Ralph | August 14th, 2007 at 12:46 pm

   Lack of creativity…
   The ones who did this thought that Pan Arab market is not aware of the pc vs mac ads..
   Did they do other ads for the same concept too?

2. 2. mushroom | August 14th, 2007 at 12:51 pm

   Bazar, Fasttelco, who’s f*king next to copy? it doesnt surprise me anymore. is this what kuwait(NOT all) does best?

3. 3. Я. | August 14th, 2007 at 1:23 pm

   Man…advertising agencies here need creative talent.

4. 4. Ayshay | August 14th, 2007 at 1:38 pm

   I hope they dont make any video ads…

5. 5. Bask | August 14th, 2007 at 1:55 pm

   How can u have a comment / post like that man, especially being an Ad person urself.
   If rayey lacks logic and trying hard to post i don’t see how u can fall for that.

   For 1, if we ever see 2 guys standing next to each other it will mean it’s a rip of Mac? so i assume such a shot was never ever ever taken before Mac did ?, 2nd the creative implementation is developed from concept and addressed to the target set, so lets start with Mac Ad, concept and target are highlighted in the capture and the human element (Outfit, Age), serious old and boring MS vs. young aggressive and confident Mac so this is what the consumer understands from Mac, isn’t that what Mac is all about?, Now for FT, what on earth do u see as copy from Mac, the fact that there are 2 men in a photo ? in FT both are same age, both are wearing the national anthem, the difference they are trying to resemble that FT is PROPER, FIRM (look at the outfit & read what they wrote in the capture) in online business means undisturbed connection, established etc etc, vs. others that are messed up! doesn’t need a genius to figure out that is perfectly highlighted by the capture note. The only resemblance u guys build this argument was this ( 2 men standing in a picture next to each other with white background), if that qualifies to “copy cat” then the Ad industry is in big shit.

   sorry guys, second rated

6. 6. MacaholiQ8 | August 14th, 2007 at 1:57 pm

   The whole copy-cat idea aside…

   The guy wearing “shmaq” is supposed to be the “unique” one? Wtf? Since when did shmaq represent elegance?! It’s F-ing ugly so out-of-style.

7. 7. ziza | August 14th, 2007 at 2:01 pm

   A very reliable source told me that the TV’s are ready and will be aired during ramadan, apparently they did a quite a few.

8. 8. mushroom | August 14th, 2007 at 2:04 pm

   guy on the left looks like he’s asking for a man-to-man kissing, guy on the right looks like he wants more than that. ** gay **

9. 9. Bask | August 14th, 2007 at 2:08 pm

   It’s true, that cannot be argued. It’s a chepo Ad and lacks any creative talent, which goes without saying.

10. 10. M | August 14th, 2007 at 2:11 pm

    wtf, why is there is no creativity in Kuwait ?

11. 11. Muh'd M. Mansour | August 14th, 2007 at 2:11 pm

    hhhh, Mushroom, weird comment.

12. 12. mushroom | August 14th, 2007 at 2:15 pm

    got nothing to do round here.. no offense in any way. im just fooling around

13. 13. jajaja | August 14th, 2007 at 2:20 pm

    it doesn’t really look like they copyied it to me, the PC vs. MAC ad uses a very easy to come up with idea. Two men standing, one says he’s good the other says he’s crap, typical ad. Tide ads? We are 6+ billion in this world, two people could easily think of it.

    So I dunno on what basis are you accusing them of copying. Oh and I have never seen that PC vs. MAC ad till today.

    On the other hand, Fasttelco sucks, very high prices, kinda stable though.

14. 14. ziza | August 14th, 2007 at 2:24 pm

    Maybe they wanted to say that their service is Mac friendly ;-)

15. 15. Mark | August 14th, 2007 at 2:56 pm

    Bask and jajaja how could you not see it?

    Two guys in front of a white background, one guy is an idiot the other guy is cool. The cool guy talks about fasttelco/mac while the dumb guy talks about the competition. Do you need to see the Apple logo at the end to realize its a copy?

16. 16. ahlein | August 14th, 2007 at 3:04 pm

    if we use your flawed logic mark, that means that your critical blog is a copy of all the other critical review blogs that came out years before yours did. Just cuz 2 guys are comparing products in this fashion doesnt mean that they are copying the apple/pc ads that came out. In the states there are tons of ads that use a very similar theme which is normal. So now what? IF one of the car companies does an ad of its 4×4 racing on a winding road,does that mean they are copying another ad that had a car going down a winding road in the USA? Im sorry man,your logic is flawed….

17. 17. Mark | August 14th, 2007 at 3:14 pm

    ahlein this ad is based on the recent PC vs Mac ads which I am guessing you haven’t seen or heard of. There was a HUGE buzz surrounding them two months back and a lot of people have been spoofing them.

    This fasttelco ad is a direct copy of the Mac ads. My advice is to actually watch a few of the Mac Vs PC ads before you comment out of your ass.

18. 18. Mark | August 14th, 2007 at 3:20 pm

    For those of you who haven’t watched the Mac Vs PC ads here is the link

    http://www.apple.com/getamac/ads/

19. 19. Khaos | August 14th, 2007 at 3:25 pm

    I won’t stand in Fastelco’s defense, but I won’t say that the ad is a blatant imitation of Apple’s either.

    I’m usually in agreement with your scrutinizing eye, Mark, but this time I think that you should give them a break :)

20. 20. Mark | August 14th, 2007 at 3:32 pm

    Here are screenshots of the US version, UK version and Japanese version of the ads. FT I guess are the Middle East version hehe.

    http://upload.wikimedia.org/wikipedia/en/4/48/Get_a_Mac_ad_characters.jpg
    http://upload.wikimedia.org/wikipedia/en/4/4f/Mitchell_and_Webb_as_Mac_and_PC.jpg
    http://upload.wikimedia.org/wikipedia/en/f/f7/Japanese_Get_a_Mac.jpg

21. 21. mushroom | August 14th, 2007 at 3:59 pm

    either way, lack of creativity and lame ad. hope they produce more eye-catching ads next time.

22. 22. Mark | August 14th, 2007 at 4:03 pm

    i don’t think any of the local ISPs have good ads. Have you seen the qualitynet ones?

23. 23. mushroom | August 14th, 2007 at 4:14 pm

    nope not yet. could you post so we could make fun of them? lol… joke

    but let us see their ads so we could “evaluate”

24. 24. Vixen | August 14th, 2007 at 4:48 pm

    They are total losers! And I’m sure you know since you work in advertising, those losers who have the fasttelco account, also have KFH, and most of their ads are stolen too!!

25. 25. ziza | August 14th, 2007 at 4:56 pm

    Woow Vixen take it easy man…ur comment had too much hatred in it, and sounded very personal ;-)

26. 26. Vixen | August 14th, 2007 at 5:35 pm

    Naw im fine, I just can’t stand plagiarism :D

27. 27. Rayboy | August 14th, 2007 at 5:45 pm

    i have to agree with Mark.

    Advertising is not only 2 guys standing together, its about a concept.

    In this case, The 2 guys standing together and demonstrating their case versus each other is a “Concept” which similar to mac and PC idea.

    Someone commented that the clothes is different , messy and clean.. while in mac and pc .. its like Cool Causal versus Formal Business. Same again .. clothes concept!

    So if its a concept or a script .. it still comes from Mac and PC ads.

28. 28. holla | August 14th, 2007 at 6:17 pm

    Shitty ad for a shitty ISP. Match made in hell.

29. 29. zaydoun | August 14th, 2007 at 6:32 pm

    ًNone of you commented on the arabic quote by the supposed “loser” in the ad

    الخمطة بربع

    HILARIOUS!!

30. 30. mzmaar | August 14th, 2007 at 6:57 pm

    wouldn’t you afraid if FT block your blog??

31. 31. DJ X|FADER | August 14th, 2007 at 7:53 pm

    common guys gives them a break.. companies in the middle east till nowadays still think that we live isolated from the west .. so its ok (loool)

32. 32. Ziza | August 14th, 2007 at 8:05 pm

    Vixeni i still think you are taking it personal..are you one of the الخمطة بربع..?

33. 33. Vixen | August 14th, 2007 at 8:53 pm

    guess i am lol if that makes everything not fasttelco eb rb3 :p

34. 34. iNoor | August 15th, 2007 at 2:25 am

    Just another lame ad :x

    God, we need a REAL copyright policy in this country -_-”

35. 35. 3baid | August 15th, 2007 at 2:27 am

    From my personal experience, FT is more reliable.

36. 36. Don Quixote | August 15th, 2007 at 12:33 pm

    For those of you who are new to the ad business and think Mac invented the wheel, please check the below link.

    http://www.scootinger.net/2007/02/20/im-a-pc-and-im-a-mac-circa-1996/

37. 37. Ziza | August 15th, 2007 at 1:07 pm

    Thats a killer Don.. i guess all those anti FT Ad guys needs a crush course in history or as you said
    “new to the ad business”

    Any chance you post a link for such course ;-)

38. 38. Mark | August 15th, 2007 at 2:50 pm

    Ziza Don just pointed out the origin of the Get a Mac ads, this doesn’t excuse FT from copying the ads blatantly. There is a difference between getting inspired from an ad and copying an ad.

39. 39. Angelo | August 15th, 2007 at 10:55 pm

    Indeed, this is a “Kuwaiti replica” of the Apple’s “Got A Mac?” campaign. It’s kinda funny though.

40. 40. Ziza | August 16th, 2007 at 12:10 am

    Mark i could argue that the origin of the Mac ads is the photo we used to see when we went to the BAKALAH to by sweets when we where young – 30 years ago for me- the A4 size paper had a sketch of 2 guys, a happy guy who sold his stuff cash and a miserable guy who sold on credit.

    Does this ring a bell or your too young?

41. 41. Ziza | August 16th, 2007 at 12:12 am

    Opps i meant BUY not by.

42. 42. Mark | August 16th, 2007 at 12:13 am

    OK if you think this isn’t a copy then it isn’t.

43. 43. Ziza | August 16th, 2007 at 12:14 am

    Ohh and make that “Your” a “you are”. i better to go to bed now

44. 44. Mark | August 16th, 2007 at 12:17 am

    lol i still understood it

45. 45. Ziza | August 16th, 2007 at 12:19 am

    I thought ur 2 young to understand it ;-)

46. 46. Don Quixote | August 16th, 2007 at 2:23 am

    Mark I agree with you. I think it is a copy, however, I do not think it’s a poor one. I think even copying is an art by itself. I think the localization part was done properly. I would consider the “الخمطة بربع” to be creative in tackling the half KD and one KD offerings by FT rivals. Don’t you think?

47. 47. Salo | August 16th, 2007 at 5:40 am

    mark if your agency did that one i don’t think you would be saying that about your co-workers now would you?

48. 48. Mark | August 16th, 2007 at 8:12 am

    Salo saying what “hey guys you’re copying the Apple ads”

49. 49. Maz | August 18th, 2007 at 10:29 am

    It isn’t only the agency’s fault; it is who approved the ad rather; however you can’t blame them since they haven’t got a Marketing manager.

1. Fasttelco hates bloggers. - Apr 30th, 2008

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