What the hell is this??!
I don’t think I will ever have McDonalds again because of this extremely cheezy and poor advert. Come on, with all this improvment in advertising in the region this is what McDonalds is advertising? This is what McDonalds in the Arab world thinks is trendy? I can’t think of any brand that would suit this advert yet alone McDonalds! This advert wouldn’t even work for those cheap ass bargain bin stores in Salmiya. I am seriously shocked at how terrible this is. [Larger Picture]
Note: The headline roughly translates to “Keep your taste big”
May 2, 2006
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35 Comments, add your own...
1. Entrepreneur | May 2nd, 2006 at 10:22 pm
That is, frankly, a fucking pathetic attempt at advertising.
McDonalds Corp. in the USA should look at revoking their franchise agreement with out local monkeys and giving it to someone more adept at being, lets say, creative?
Burn them all i say, the more petrol used the better.
Amen
2. Entrepreneur | May 2nd, 2006 at 10:24 pm
You can shoot the owner of the car on the right hand side too whilst you’re at it, they have some kind of fluffy toy in the rear of the car.
Arent we spreading the love tonight :)
3. 3abboud of rak | May 2nd, 2006 at 10:26 pm
i dont know.
i kind of like the low-budgetness of the ad..
4. 3abboud of rak | May 2nd, 2006 at 10:29 pm
haha there’s not even a hint of food in sight in this ad
yummy
5. Carlsb3rg | May 3rd, 2006 at 1:22 am
In any case, Big Tasty is a delicios sandwich :D
6. 3baid | May 3rd, 2006 at 2:23 am
I seems as though McDonald’s fears that kids will stop eating its burgers because they prefer to act like grown-ups by eating at stake houses? So they need to boast their, “not just for kids” image?
7. ZinZinQ8 | May 3rd, 2006 at 3:47 am
Will you kindly email me? I would like to ask you something and cannot seem to find contact information for you. Thank you. Z
8. Marzouq | May 3rd, 2006 at 7:53 am
where the hell is the food! They could spend more on advertising!
9. Mathew | May 3rd, 2006 at 8:47 am
Such a nasty attempt on advert , cant they seem to do a better job at it !!! , McDonald’s has now got a poor brand recognition than ever , disgusting !!!
10. Sakta | May 3rd, 2006 at 8:48 am
I hate there whole new concept of “ana A7eba” its so stupid..and the kids singing and whatever! I think they forget that there selling burgers ;p
11. fractal00 | May 3rd, 2006 at 8:54 am
Somehow the Kid on the sign reminds me of old black and white egyptian movies.. beats me.
Anyway yeah where is teh food .. i can’t belive Mcdonalds is one of my favourite restaurents.
12. Mark | May 3rd, 2006 at 9:06 am
showing food wouldn’t have made this advert better.
on the other hand changing there ad agency would.
13. bemyguessed | May 3rd, 2006 at 9:30 am
This is an advert that reminds me why I should NOT eat at McDonald’s. Not unless you want to be overweight with no fashion sense….. and I manage both those things as it is!
14. Mahi | May 3rd, 2006 at 10:25 am
Hay dood,
They are dealing with a local ad agency who does’t have a Creative director! nor even not good designers!!! More or less they act like an In-House McDonalds! “Brand Jacking”
15. Fatality | May 3rd, 2006 at 10:32 am
lol Thier adverts arent so bad in the region but this! It reminded me of those cheap adverts i used to see when i got “original” VHS Movies from IVC.. ABINDARADO brand for under shirt and under pants for the dishdasha ring a bell anyone ?
16. Mark | May 3rd, 2006 at 10:46 am
Mahi who is there agency?
17. talal | May 3rd, 2006 at 11:44 am
tata botata is their art director/creative designer
18. Mahi | May 3rd, 2006 at 1:05 pm
Hey Mark,
Warba Graphics (division of Warba Outdoor), same Homaizi Owned! And I dont think this is a regional campaign or so. Seems to me PURE LOCAL MADE.
19. Mahi | May 3rd, 2006 at 1:11 pm
DOUBT…Is int it Homaizi is the local Partner for Mc. Anyway the Agency sponsor and Mc sponsors are the same.
20. M | May 3rd, 2006 at 4:56 pm
I thought publicis was doing the Homaizi stuff?
21. M | May 3rd, 2006 at 4:56 pm
…total side note…who’s doing the CBK stuff these days?
22. Mark | May 3rd, 2006 at 5:00 pm
CBK is Y&R
Homaizi is Publicis, JWT and TBWA (the work is split between them)
I don’t think McDonalds is for Homaizi, Homaizi have Burger King..
23. Mahi | May 3rd, 2006 at 6:23 pm
McDonalds is Mousherji (donno spells right)
24. Yazeed | May 3rd, 2006 at 7:39 pm
yeah mcdonalds is for …what mahi said…. معوشرجي
i heard its a ghost bussiness and its really sheikh saad’s company
25. Dripo | May 4th, 2006 at 12:34 am
ohhh my god mark, i saw the ad today and you just described exactly what i felt about it. HATE IT
26. Carlsb3rg | May 4th, 2006 at 1:22 am
yazeed, no wonder the first MC opened in front of his house ;p
27. anon | May 4th, 2006 at 12:22 pm
Mcdonalds is owned by a sheik.the company also holds franchisee rights to svensons ice cream and the pizza company.
28. Mark | May 4th, 2006 at 12:29 pm
McDonald’s restaurants in Kuwait are Kuwaiti owned and operated by Saqer Al-Maousherji of the Al Maousherji Catering Company; has 34 restaurants in Kuwait.
29. MO | May 4th, 2006 at 2:50 pm
Mark….Dun know bout your taste, u love the chilli burger where the chilli really looks like SHIT, I would not put that thing in my mouth !! but u hate an ad where an attempt has been made to be creative.. Show’s yr love for shitty advertising & Taste, get a life mate.. the ad might not win an award.. but at least you dont wanna throw up everytime u look at it.. McDonalds is the Best !!
30. Mark | May 4th, 2006 at 3:01 pm
so you think this McDonalds ad is creative? Good thing you are not in the advertising business…
31. wicked | May 4th, 2006 at 3:11 pm
As much as I know about McDonalds.. they focus more on feelings of consumers and quality of their food.. That is the reason they are the only company that do not do HOME DELIVERY coz they cant gurantee freshness, give em credit McDonalds rather loose millions on delivery than compramise on quality. They hardly ever use products in their ads. Honestly, all the food u see in advertising.. Does it really appear that way in reality ?? But now I know some people get duped into eating shit if it is presented in a creative fashion…
32. MO | May 4th, 2006 at 3:13 pm
Good thing ur not in the food business… we’d all be eating CRAP !!
33. Yazeed | May 4th, 2006 at 4:26 pm
Carlsb3rg, yeah thats why its there, i know the son of the owner, and he openly admits that his father works for sheikh saad, sheikh saad has a lot of people who work for him. he is also heavily in debt, (all from his wife) and he refuses to pay.
35. HoshMosh | May 7th, 2006 at 11:11 am
Put away Photoshop…Put away Quark…Put away Acrobat…
Hallejullah….We have Shitty Copy Paste of Shitty Screen Grabs …of Shitty Camera Shots…of Shitty Food.
What a Junk Ride !!
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