help

Granted. Let’s assume they mean the classical term which means “good looking” or “nice”. What’s that got to do with a telecommunications company? If it were a makeup store, I understand, but, a mobile company? I see absolutely no connection. I really question their research. I think it was either amateurish research or no research at all. It looks like they hired Borat as a consultant (We are good company, we are nice! Yes?) or maybe someone in management named the company after their daughter. Who knows?

Incidently, a second look at the logo reminds me of some of Bazar magazine’s stolen artwork. Mark, maybe you should check it out ;)

if we look at the correct arabic meaning it is Zukhruf
Hassan
Tabarruj
tazayan

as for the translation it is
to adorn
ornament
embelish
garnish
grace
beautiful
handsome
gracefull
pretty
goodlooking
nice
good
fine
gem

which are all very positive. plus there was alot of money and research put into it. in the newspapers it was written that research was done on 300+ names before choosing a brand name to make sure that the word had no negative or derogatory meaning to it plus it was essential that it could be pronounced in every language in the world.

Bearing in mind that the intial list had arabic and latin words in it but the short list only had arabic names. plus having an arabic name maintains the identity of which Zain spurred.

The colors and the logo are also horrible. It looks like a cover of a lounge music CD from the late nineties!

Who the hell is responsible for this branding fiasco and how much did MTC pay them?

You want to put your various multinational operations under one umbrella? Call all of them MTC and khalas. Some of the greatest companies in the world have abbreviations as their corporate id: GE, IBM, BMW, B&o, CBS, BBC, CNN and on and on…

Zain? Give me a break! Indian movie ;)

so is their new theme going to be a midi ripoff of “a wonderful world” by Louis Armstrong?

hehe !