French Connection, the fashion retailer, is scaling back the use of its controversial Fcuk slogan after a slump in sales. The acronym for French Connection United Kingdom has been splashed across the company’s clothing and advertising campaigns since its creation in 1997. But with sales down 10 per cent in the first half of 2005, the company has decided that the brand has tired and will be taken off its clothing and billboards. [More]

I think fcuk was cool when it first came out but I have to agree that I think it has been abused and is just lame now. When fcuk became popular the word fuck was still a bad word, now though you could have fuck on your tshirt and no one would look twice.